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ministry of toursim
kerala tourism
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Kerala tourism
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Cultural Tourism

&  CULTURAL TOURISM

Cultural tourism covers all aspects of travel. Thereby people learn about each other’s way of life and thoughts and helps in many ways to bring people together and help to understand each other. This is an important means of promoting cultural relations and international cooperation. It helps to promote not only knowledge and understanding but also a favourable image of the nation among foreigners in the travel market.
A country’s identity can be presented through its cultural features. For example a picture of snake boat can make foreigners think about Kerala. Similarly a picture of a mask of Kathakali can make the tourist think of Kerala. People may be able to think of a region through a drink of hospitatlity, art, music, dance forms, handicrafts, way of life and dress of a country.
National cultural attractions should be presented intelligently and creatively. This is very much important in an age of technology and when cultural products of a region are almost similar to the products of another region. Efficient marketing activities should be used to sell our products. But in each and every promotion activities there should be great need of national favour or it may damage the cultural diversity.
India is fortunate to have cultural treasured streaming from the historic past. The tourism development under the banner of cultural tourism conducts festivals, exhibitions, fares at different parts of the world to make people aware of the cultural heritage of India and this attracts many tourists to India. The archaeological survey of India helps in preserving traditions and natural beauty of the country through its various programmes. Many sites have been listed in world heritage list which have been recognized by UNESCO as natural and cultural treasures of high value.
In India at various rests and hotels, culture of our nation is displaces in the form of evening shows, music and dance festivals etc. in ITDC hotels they conduct regular cultural programmes. It project the rich cultural heritage of our nation.


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